Tourest Hosted Buyer Programme

ETFL logod
ETFL logod


Estonian Travel & Tourism Association and Estonian Tourist Board are inviting you to participate in FAM trip to Estonia in February 09th -13th 2022, in the framework of Hosted Buyer Programme of Travel Trade Fair TOUREST 2022. Tourest Hosted Buyer Programme and FAM trip is targeted to European product managers and sales personnel dealing with potential sales to Estonia.



  • Get to know Estonia as travel destination for different segments: capital city Tallinn and a post-tour of your choice

  • Get an compact overview of the whole destination and its product offering 

  • Meet the Estonian suppliers at the B2B workshop: DMCs/inbound agents, hotels, attractions, transport companies, destination marketing organizations



  • Individual airBaltic return flights from the designated airports

  • Accommodation with full board 4 nights (3 nights in Tallinn, 1 night on post-tour) and all programme

  • Post-tour on your choice: North-Estonia or South-Estonia

  • Participation at TOUREST Travel Trade Fair and B2B workshop





Please kindly do not hesitate to contact us for additional questions:

Tourest Hosted Buyer Programme

Project manager

Ms. Nele Võsu



Let us inspire you and welcome to Estonia!



DAY 1: February 09, 2022 – MEET & GREET

Individual arrivals according to flight schedule, check in to a centrally located hotel in Tallinn




10:00 Royal and Green Tallinn

A scenic morning ride to the Kadriorg Palace, built-in 1723 by the Russian Czar Peter the Great in honor of his empress, wife Catherine I. Since the Russian Revolution, the ornate palace rooms have been used by the Estonian Art Museum. After visiting the palace and surroundings you will continue along the seaside and visit the Song Festival Grounds. 

12:30 Lunch & hotel inspection

14:00 Let Tallinn surprise you! 

Walk along the cobblestone streets & be amazed by the picturesque views of the red rooftops in Tallinn Old Town. Visit the unique Seaplane Harbour Museum and dive into the bohemian Telliskivi district with street art, design shops and peek into the local Market Hall. And last but not least find out one of the main reasons why Estonia is standing out – our Digital Society: E- Estonia! 

20:00 Get-together dinner at Olde Hansa restaurant: a real medieval experience!

Be the honored guest at the home of a rich merchant. At restaurant Olde Hansa, located in the heart of Tallinn Old Town, enjoy a merry evening full of delicious, authentic Hansa-era meals, drinks, and music.


DAY 3, February 11, 2022 – B2B WORKSHOP & Travel Trade Fair TOUREST 2022


09:00-13:30 TOUREST B2B WORKSHOP is waiting!

Destination Estonia presentation and pre-scheduled appointments with local suppliers, with lunch break in between

14:00 Visit to the travel fair Tourest with introduction to the Estonian Hall followed by free time. Discover all Estonia in one spot: West Coast with islands and resorts, southern Estonia with active lifestyle and rural retreats, eastern Estonia with edgy adventures and cool cultural variety; and North Coast with untouched nature and charming manors.  

16:30 Transfer back to the hotel

19:30 Dinner at modern award winning restaurant in Tallinn

Later: Tallinn by night 


DAY 4-5:  February 12-13, 2022 – POST TOUR OF YOUR CHOICE


OPTION 1: NORTH COAST OF ESTONIA, where just within one hour’s drive from Tallinn there are ancient forests and wetlands, old manor estates and great seaside that make an excellent backdrop for endless choice of activities for different traveller segments: nature, culture and culinary experiences; soft adventures; wellness and relaxation


OPTION 2: SOUTH ESTONIA & TARTU, our lively university city, cultural hot spot and a new attractive travel destination of Estonia, boosting a lot of new state-of-the art museums, hotels and restaurants. The WOW-factor of Tartu is a positively eccentric blend of avant-garde museums, red-brick cathedrals, historic wooden districts, Soviet-era old factory complex turned into hip creative city – and the majestic old university dominating it all.

In addition to the organizer, Estonian Travel and Tourism Associaton (ETFL), all possible tourism organizations in the field are involved in Hosted Buyer Programme.