Tourest Hosted Buyer Programme


Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic invite you to sign up to the FAM trip to Estonia on February 8-12th 2023 in the framework of TOUREST 2023 Hosted Buyer Programme (HBP).

TOUREST Hosted Buyer Programme and FAM trip are targeted to the product managers and the sales personnel dealing with potential sales to Estonia from the following markets: Finland, Sweden, Norway, Denmark, Poland, Germany, Austria, Switzerland, Spain, France, Italy, Holland, and the UK.

  • Fill in the Registration Form
  • Registration deadline is on the 9th of December 2022 
  • Confirmation letters will be sent to qualified applicants by 01.12.2022.

Scroll down for more information 👇


  • Return flights with airBaltic from the designated airports
  • Accommodation with full board for 4 nights (2 nights in Tallinn, 2 nights on post-tour) and whole FAM trip programme
  • Participation at TOUREST Travel Trade Fair and B2B workshop
  • Post-tour on your choice: North Estonia, South Estonia, West Estonia, or Island Saaremaa

During the Hosted Buyer Programme and FAM trip, we would like to invite you to several events:



  • Meet and do business with a varied selection of best suppliers for Estonia during the TOUREST B2B Workshop.
  • Visit the Travel Trade Fair TOUREST 2023, the oldest and largest travel fair in the Baltic countries, where there is an entire hall presenting the Estonian regions, activities, and best products in an attractive setting, giving a good overview of what the whole country has to offer.
  • Conclude the busy day of business at the Get-together dinner with the local suppliers in a relaxed and cosy atmosphere in a modern restaurant in Tallinn.
  • Next, explore our capital city Tallinn, where the WOW factor is the charming combination of a unique medieval atmosphere and a very modern and tech-savvy society!
  • But, in Estonia, there is much more to discover – you are invited to fun adventures outside of the capital Tallinn, please select one of these post-tours.
Viru Raba

Post-tour on your choice ☝️

NORTH COAST OF ESTONIA, where just within one hour’s drive from Tallinn there are ancient forests and wetlands, old manor estates, and great seaside that make an excellent backdrop for endless choice of activities for different travelers segments: nature, culture, and culinary experiences; soft adventures; wellness and relaxation.

SOUTH ESTONIA & TARTU, our lively university city, the cultural capital of Europe 2024, and a new attractive travel destination of Estonia boosting lots of new state-of-the-art museums, hotels, and restaurants. The WOW factor of Tartu is a positively eccentric blend of avant-garde museums, red-brick cathedrals, historic wooden districts, Soviet-era old factory buildings turned into a hip creative city – and the majestic old university dominating it all.

WEST ESTONIA: RESORTS & BEACHES. Estonia’s summer capital and historical resort town Pärnu lures with its large white sandy beach, numerous spa hotels, and a relaxed, laid-back vibe. Resort Haapsalu is a wonderful little town with narrow streets, romantic wooden dwelling houses, and a large medieval castle. These two historical resorts charm with deep-rooted spa culture and vivid cultural and festival scenes. Western Estonia is also one of the best places for birdwatching.

ISLAND SAAREMAA: JUNIPERS, WINDMILLS & ISLAND TRANQUILLITY, the biggest of Estonia’s more than 2000 islands offers an enormous amount of charm. Because of the authentic setting, tranquillity, and sustainable way of life, the West Estonian Archipelago is part of UNESCO’s Man and Biosphere reserve. By coming here, everyone can enjoy the food, art, and crafts of the islanders inspired by nature.

Your contacts:

Nele Võsu
TOUREST Hosted Buyer Programme
Project Manager