Tourest, the oldest tourism fair in the Baltic States, has been held in Tallinn continuously since 1991. the year 1988. Tourest offers a meeting place for tourism professionals from Estonia and abroad, opportunities to make new contacts and inspiration to work in the tourism sector.
Tourest 2025 took place from 31th of Jan to 2th of Feb in Tallinn at the Estonian Fair Centre
Tourest 2025 Opening Ceremony on 31th of january 2025
Aleksandr Michelson, PhD, Ministry of Economic Affairs and Communications
TOUREST 2025 BUSINESS LOUNGE B2B seminar: What’s new for the 2025 season?
Tourest 2025 Business Lounge B2B seminar was held on the first day of the fair on 31.01.2025 in the Blue Bar of the Fair Centre. Tourism professionals were introduced to
– New tourism products and services in different regions of Estonia for the 2025 season
– New products and services around the city of Riga
– Information portals on the thematic products of Estonian Rural Tourism, to help tour operators design and sell their products.
Tourest Hosted Buyer Programm (HBP) 2025 took place 29.01 – 02.02.2025.
TOUREST Hosted Buyer Programme is a fully hosted B2B workshop and FAM trip, a part of the International Travel Trade Fair TOUREST. TOUREST Hosted Buyer Programme is targeted to the product managers and the sales personnel dealing with potential sales of destination Estonia from the following markets: Finland, Sweden, Norway, Denmark, Austria, Germany, Switzerland, Spain, Italy, Holland, Belgium and the UK.
Why to attend HBP? Get to know Estonia as a travel destination for different segments: the capital city Tallinn and a post-tour to some other regions as per your choice. Get an excellent overview of the whole destination and its product offering at the travel trade fair TOUREST
Meet the Estonian suppliers at the B2B workshop: DMCs/inbound agents, hotels, attractions, transport companies, destination marketing organizations
