Cookie Policy

Cookie Policy

Last updated: 15.10.2026

1. Who are we

The tourest.ee website is managed by the Estonian Association of Tourism and Travel Agencies (MTÜ) (registration code 80004199, address Pärnu mnt 20, 10141 Tallinn, email info@etfl.ee, phone +372 6313 013). If you have any questions about cookies or personal data, please contact us by email.

2. What are cookies

Cookies are small text files that a website stores on your device. They allow the site to remember your actions and preferences, such as the contents of your shopping cart, your login status, or your language selection. The same policy applies to similar technologies (e.g., web beacons and browser local storage).

3. Legal Basis

We use strictly necessary cookies without your consent because the website, online store, and account will not function without them (Electronic Communications Act § 102², General Data Protection Regulation Art. 6(1)(b) and (f)). We use all other cookies only with your consent (Article 6(1)(a) of the General Data Protection Regulation). You can give, deny, or withdraw your consent at any time through the cookie settings.

4. What Cookies Do We Use?

4.1 Strictly Necessary

They ensure the proper functioning of the page, shopping cart, checkout, user account, and security. They cannot be disabled.

CookieProviderWHY TO ATTEND?Validity
woocommerce_cart_hashtourest.eeOstukorvi muutuste jälgimineSession
woocommerce_items_in_carttourest.eeShopping Cart ContentsSession
wp_woocommerce_session_*tourest.eeLinking Shopping Cart and Session Data2 days
wordpress_logged_in_*tourest.eeIdentifying a Logged-In UserSession / 14 days
wordpress_sec_*tourest.eeAccount Protection and SecuritySession / 14 days
[nõusoleku küpsise nimi]tourest.eeRemembering Your Cookie Preferences[12 months]

4.2 Preference Cookies

CookieProviderWHY TO ATTEND?Validity
[pll_language]tourest.eeRemembering the language selection (Estonian/English)[1 year]

4.3 Statistical Cookies

They help us understand how visitors use the website. The data is used in aggregate form to improve the website and the organization of the fair. They are set only with your consent.

CookieProviderWHY TO ATTEND?Validity
_gaGoogle AnalyticsDistinguishing Visitors2 years
ga[ID]Google AnalyticsMaintaining Session State2 years

4.4 Marketing Cookies

Used to display ads and measure performance, including on other websites. Set only with consent.

CookieProviderWHY TO ATTEND?Validity
[_fbp][Meta (Facebook)][Ad targeting and measurement][3 months]
[_gcl_au][Google Ads][Measuring Conversions][3 months]

Tools loaded via Google Tag Manager will not run until you have given your consent for the corresponding category (Google Consent Mode v2).

5. Third Parties

Some cookies are set by third parties (e.g., Google, [Meta], payment service providers). These third parties may be located outside the European Economic Area. In such cases, data is transferred based on the European Commission’s Adequacy Decision (EU-U.S. Data Protection Framework) or standard contractual clauses. Their data processing is governed by their own privacy policies:

6. How to Manage Cookies

You can change your preferences at any time by clicking the “Cookie Settings” link at the bottom of the page. Withdrawing your consent does not affect the lawfulness of any processing that took place prior to that.

You can also delete or block cookies in your browser settings. If you block strictly necessary cookies, the shopping cart, checkout, and login may not work properly.

7. Your Rights

You have the right to access the data collected about you, request that it be corrected or deleted, restrict its processing, and object to its processing. This is described in more detail in our privacy policy. If you believe your rights have been violated, you may contact the Data Protection Inspectorate (www.aki.ee, info@aki.ee).

8. Changes

We may update this policy if the cookies we use or applicable laws change. The current version is always available on this page, along with the date of the last update.