In 2017-2018, a small group of local entrepreneurs as a unified representation of Mulgimaa visited many Estonian fairs, festivals, fairs and other direct marketing events. The experience gained from the feedback of thousands of people has confirmed that, although Mulgimaa and what is produced here is of interest to the general public, the contact so far has been rather limited and sporadic. This is how the decision was made to set up a cooperative body, the aim of which is to carry out joint activities to strengthen the competitiveness of small producers in Mulg.