Tourest 2025

Estonian Tourism and Travel Association (ETFL) annually recognizes and announces the receipents of The Best Tourism Establishment of the Year and The Best Tourism Promoter of the Year. Traditionally, the official announcement and congratulatory ceremonies for the awardees take place at the Tourest tourism fair. An Award for Lifetime Achievement was also presented this year.

The nominees for The Best Tourism Establishment of the Year 2024 award included Nunne Boutique Hotel and Sörwespa Looduskuurort. The nominee of The Best Tourism Establishment Award should be well known, prestigious in the line market and ensure integrity in customer service. the choice is also subject to the novelty of the product (service), originality, good marketing, a quality leap in upgrading service, etc.

The nominees for The Best Tourism Promoter of the Year award included Soomaa Turism, Tartu 2024 – European Capital of Culture organising team and Viscosa Cultural Factory. The Best Tourism Promoter is a person directly, on a theoretical or practical level, involved in the industry, infrastructure undertakings or teaching whose work either in Estonia or abroad should have a signficant impact on the positive development of tourism in Estonia. he/she should be well known and have immaculate business integrity in Estonian tourism community. The sucess in launching and implementing new projects is also considered.