Hosted Buyer Programme

Estonian Travel & Tourism Association and Estonian Tourist Board in cooperation with Finnair invite selected tour operators to participate in FAM trip to Estonia in 11.-14.02.2021, in the framework of Hosted Buyer Programme of Travel Trade Fair TOUREST 2020.

During the Hosted Buyer Programme and FAM trip, we would like to invite you to several small adventures:

In our capital city Tallinn, the WOW-factor is the charming combination unique medieval atmosphere and a very modern and tech-savvy society – so we would like to show Tallinn through a fun medieval adventure and a cool urban adventure.

In Estonia there is much to discover outside the capital city and we would like to show you the highlights of the whole destination Estonia in a very compact way – we take you to a visit to the Travel Trade Fair TOUREST 2021, the oldest and largest travel fair in the Baltic countries. On the fair, there is a whole showcase hall presenting the Estonian destinations, activities, and best products in an attractive setting, giving a good overview of what the whole country can offer. Besides browsing it on your own, we invite you to take part in the TOUREST B2B Workshop, where you can meet a varied selection of best suppliers for Estonia.

After the busy fair day, we would like to invite you to fun adventures outside of the capital Tallinn, please choose one of these post-tours:

  • NORTH COAST OF ESTONIA, where just within one hour’s drive from Tallinn there are ancient forests and wetlands, old manor estates and great seaside that make an excellent backdrop for endless choice of activities for different traveler segments: nature, culture and culinary experiences; soft adventures; wellness and relaxation
  • SOUTH ESTONIA & TARTU, our lively university city, cultural hot spot, and a new attractive travel destination of Estonia, boosting lot new state-of-the-art museums, hotels, restaurants. The WOW-factor of Tartu is a positively eccentric blend of avant-garde museums, red-brick cathedrals, historic wooden districts, Soviet-era old factory complex turned into the hip creative city - and the majestic old university dominating it all.

Tourest Hosted Buyer Programme and FAM trip is targeted to the product managers and the sales personnel dealing with potential sales to Estonia from the following markets: Austria, Denmark, France, Germany, Holland, Italy, Norway, Spain and Sweden


  • Get to know Estonia as travel destination for different segments: capital city Tallinn and a post-tour of your choice
  • Get a compact overview of the whole destination and its product offering
  • Meet the Estonian suppliers at the B2B workshop: DMCs/inbound agents, hotels, attractions, transport companies, destination marketing organizations


  • Return flights with Finnair from the designated airports
  • Accommodation with full board 3 nights (2 nights in Tallinn, 1 night on post-tour) and all programme
  • Post-tour on your choice: North-Estonia or South-Estonia
  • Participation at TOUREST Travel Trade Faire and B2B workshop


Please kindly do not hesitate to contact us for additional questions:


Let us inspire you and welcome to Estonia!